Arizona Seller Real Estate Services
 

Bette Zerba
602-791-1766
RE/MAX Desert Showcase
14155 N 83rd Ave
Ste. 120 Peoria AZ
bettezerba@cox.net

How Bette Zerba Will Market Your  Home

I.      Objectives: The objectives are the foundation of your personal property Marketing Plan.

• To showcase the elegance of your property.

• To enhance buyer appeal.

• To reach a buyer pool of consumers with current homes valued over $500,000 in Maricopa County.

• To reach a buyer pool of consumers with current household incomes over $500,000/yr. in Maricopa County.

• To reach target buyers with common lifestyles and home requirements.  For example, tennis courts, boat slips and downtown locations.

• To sell the property for the highest possible market value within a determined timeline.

II.         Tactics:  The tactics outlined below are some of the possible marketing and advertising items Bette Zerba will handle for you to support the objectives listed above.

A.   International / National Marketing Exposure – Advertising Opportunities

Listing Advertisements

1. RE/MAX Fine Homes & Estates - National

2. PINNACLE Magazine – Arizona households w/$500K+ incomes

3. The Wall Street Journal (Print and website)

4. Internet exposure on the #1 Real Estate website www.remax.com

5. Virtual Tour

6. MLS Listing with six color photos

B.    Local Marketing Exposure

1. RE/MAX Fine Homes & Estates^' yard sign

2. RE/MAX yellow post yard sign

3. Post cards to surrounding area – “Just Listed”

4. Local Newspaper advertising – Arizona Republic

5. Local Homes Illustrated publication as well as other possible publications

6. Special Publications to be determined

C.    Internet Marketing Exposure

1.   Internet exposure on 6 competitive personal Real Estate Websites. These sites have been optimized by a professional SEO designer and are found at the top of the search engines

• www.Luxury-Phoenix-Homes.com

• www.Phoenix-Real-Estate.biz

• www.FreePhoenixMLS.com

• www.BetteZerba.com

• www.Phoenix-Home-Search.com

• www.Phoenix-Commercial-Property.com

2. Internet exposure on the #1 Real Estate Website

• www.remax.xom

3. Internet exposure on the #1 Century 21 Arizona Broker Website

• www.Century21MetroAlliance.com

4. Internet exposure on RE/MAX Desert Showcase office Website

• www.centralphoenixliving.com

5. Internet exposure on the most hit real estate Website

• www.Realtor.com

D.   MLS (multiple listing service) – over 45,000 area real estate agents

E.   Color Property Brochure – Full color brochures serve as an elegant way to introduce the property to potential buyers or serve as a reminder for a buyer who may have recently viewed it.

F.   Virtual Tour – The way to be seen.

G.  Personal Service

• V.I.P. Open House – RE/MAX Desert Showcase Fine Homes & Estates Agents

• Professional Staging assistants

• Referral of luxury home remodeling and decorating companies.

• Conduct a special property preview for real estate professionals who specialize in luxury homes.

• Arial photo shoot – as needed

H. Public Relations – A non-paid form of marketing that has the potential

• Press Release announcing the listing of your home.

• Releases will be sent to online real estate websites as well as PR websites.

III.  Evaluation

• Weekly written reports stating the marketing activity executed number of showings, results (feedback) from showings, and the number of phone call and email leads.

Luxury homes, townhouses and condos available in: Phoenix, Scottsdale, Paradise Valley, Cave Creek, Carefree, Central Phoenix Corridor,  Squaw Peak - Piestewa Peak, Biltmore.